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Writing Advice: Get on with your point.

I’ve been looking at a lot of digital/design agency sites for a project I’m working on. Most have a “We are a firm that…” statement front and center on the homepage.

That’s a mistake.

Go straight for what sets you apart and makes you awesome without wasting synaptic activity on an empty “we are…” introduction, sucking all of the power out of what comes next.

To illustrate:

Thea Joselow: I am a supermodel.

See? No.

 

Thea Joselow: Supermodel.

More better. If equally erroneous.

 

Say what sets you apart, not *that* it sets you apart… you know? Like, Nike doesn’t say “we are a…” anywhere. They just do it.

(yeah, I heard it too.)

As featured in The Guardian: Fighting diabetes in India using text messages

The GuardianIn my role as head of social and digital media at Arogya World (a small but mighty global health non-profit organization working to prevent non-communicable diseases like diabetes, heart disease and cancer through proactive health education and lifestyle change) I authored this article for The Guardian‘s Sustainable Business Partner Zone, sponsored by BUPA.

Fighting diabetes in India using text messages

Reaching one million people with text messages about diabetes, Arogya World is creating a new model for health education and disease prevention

Read more…

BookGraf Review of ‘Holy Sh*t’: Swearing and f-bombs and oaths, oh my.

“My page is wanton, but my life is virtuous” - An awesome quote from Roman poet, Martial.

When I had the opportunity to read Holy Sh*t, my first thought was “fuck yeah!”

Holy Sh*tI’m a professional writer and content consultant, and an amateur word nerd. Words and I go way back – back to the first word I ever uttered which was – delightfully – shit. And why not? I’m sure it was said around me. And the contexts in which people use expletives make these words sound powerful and important – they are uttered with force and conviction, no doubt leaving a stronger impression on a young mind than, for example, chair.

I’ve done some writing recently about feminism and about parenting – one makes me curse, and the other makes me think about trying to limit my cursing. At my daughter’s preschool parent-teacher conference, I apologized in advance for any f-bombs she may drop. Totally mea culpa.

And I really enjoyed reading this book. Most of us read Chaucer in school, and may recall lots of fart jokes and some of the saucier sections. But Holy Sh*t takes it way back beyond ancient Rome and their phallus obsession (oh, how little some things change) and explains what swearing meant in the Old Testament – what things meant, how they were used, what was considered off-color or off-limits, and how the concept of oaths went from a solemn promise to a casual obscenity.

Mohr explains that “for us today, certain words possess an offensive power far in excess of their literal meaning…” And one thing I missed was a better explanation of where the word “cunt” gets its excessive power today. Why should this word should be considered so very shocking? But I did like its introduction:

There is no record of cunt in English until the twelfth or thirteenth century, in Gropecuntelane, the name of a London street in the red-light district.

Overall, the book takes a pretty academic look at the long and proud tradition of dirty words – and doesn’t get too sensational… or perhaps sensational enough. You want a book about cursing to be juicy, no? But I can appreciate how hard it must have been to whittle down what to cover here – language is constantly evolving, the multitude of media available to the regular speaking public today has enabled probably a rapid and decentralized narrative that is easier to track since it’s all recorded, yet harder to parse since there is just so much data.

I did learn a lot about the bathroom habits of the ancient Romans (in a word: ew), and how swearing and oaths migrated from their originally religious context – consisting of solemn promises made between God and man – to more earthly pursuits.  For anyone interested in language and culture, you can learn a lot about a society by what it deems saucy or offensive. Our juiciest words say a lot about us.

A Warning

To anyone who may try abuse my daughters:

They will have self esteem and martial arts training. Furthermore, you won’t know which ones are mine. Conduct yourselves accordingly. This will be your only warning.

Hugs,

A mother.

Why I’m Adding “Feminist” to My Online Profiles

I’m going to be adding the word “feminist” to my online profiles. Let me explain with why it wasn’t there in the first place.

It’s not that I don’t believe in the equality of women, or that I don’t think the world is riddled with gender inequity. The word “feminist” has certain connotations, and is often uttered with a sneer by those who stand on the other side of a given issue. I edged away from the word because I didn’t want to be branded, or to have people write off my opinions because I formally took a side.

But why not?

Read the rest at The Broad Side.