Monthly Archives: June 2009

And the best sparkling mineral water is…

by Thea Posted on June 18, 2009

They came, they sipped, they scribbled. The results are in and a fizzy water champion has been named. Continue reading →

Posted in Experiment, Little Things | Tagged consumer, Experiment, fizzy, methodology, minera, science, sparkling, taste, test, water | 6 Comments

The mineral water taste test: Methodology

by Thea Posted on June 14, 2009

We ran a taste test comparing 10 sparkling mineral waters today, and wound up with some great results, a couple of thoughtful critiques, and a lot of backseat experiment design (Spouse, I’m looking in your direction). Continue reading →

Posted in Experiment | Tagged exxperiment, fizzy, methodology, mineral, science, taste, test, theory, water | Leave a comment

An astute corporate metaphor fresh from the Middle Ages.

by Thea Posted on June 9, 2009

The vegetable lamb is a plant that grows cotton. A tale told by travelers during the Middle Ages to describe how this newfangled wool-like substance is produced. Continue reading →

Posted in Misc | Tagged corporate, internet, life, media, spouse, web | 1 Comment

Monthly Archives: June 2009

And the best sparkling mineral water is…

The mineral water taste test: Methodology

An astute corporate metaphor fresh from the Middle Ages.

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