Media management tip: Say what you gotta say

If you’ve ever found yourself on the receiving end of an interview, you know that it can be disconcerting. At least. At most, it can be harrowing, leaving you wrung out and twisted into a knot of agonies that you’ve a) totally shot your message in the ass, b) ruined your own life and reputation beyond hope of redemption and c) had something hanging out of your nose. Rest assured, I have done all of these things so you don’t have to. But enough about me – time to pay attention to a very wise man who has shared some very nice advice on how to manage the media.

Nine times out of ten, the person interviewing you is not going to play their question when they edit together the interview. This frees you up to say what you came to say and ignore the question that’s being asked. It’s worth practicing by writing down your argument and having a friend pepper you with questions to which you may only respond with things you’ve already said.

I realize that Nutgraf’s background in journalism may dispose her to find this advice very irritating.

– Josh

Far from irritating, Josh, this is a fine pearl of wisdom that I am delighted to share. You also are very kind to describe my background as “in journalism.” I’d characterize it mostly as “in the same building as journalism.”

You can (and are encouraged to) read more from Josh here!